Urban Fire is found in the year 2000 by Ballerino Justin Chai Min Poh a.k.a. Bobo. He decided to open his own dance studio by using the grand prize of RM 1 million he won after claiming the title as Malaysia's best dancer!! Urban Fire is form for anyone that is interested in dancing, polishes undiscovered talents and brings more joy to the world. Besides being the best dancer in Malaysia in 1999, he also had won a few titles in the international level. With those titles under his belt, he managed to attract several singers and bands like Keris Brownie, Frontstreet Boys, to hire him as the choreographer for their latest MV. Now with four studios around Selangor, Urban Fire already has more than 2500 students and Bobo is still trying to spread the moves to everyone. A new branch is going to be launched at Jaya One, PJ by the first quarter of 2009. Hope everyone will support and become an Urban Fire crew!!